MANAN ROKANI

Google Ads

Google remains the primary platform for people searching for products and services. Make sure you're leveraging all Google Ad placements and tactics effectively to drive traffic and grow your business.

Search Ads

Target customers actively searching for your products or services with highly relevant ads.

Shopping Ads

Promote your products visually with images, pricing, and reviews directly in Google search results.

Display Ads

Reach potential customers with visually engaging ads across a vast network of websites and apps.

YouTube Ads

Build brand awareness and connect with your audience through impactful video ads on the world's largest video platform.

Process

1. Onboarding

Collaborate with the brand to understand their business, define key objectives, and gain access to their Google Ads account. Set up tracking tools like Google Analytics and conversion tracking to measure success.

2. Strategy

Conduct competitor analysis, keyword research, and audience segmentation to craft a custom advertising plan focused on meeting business goals, whether it's driving sales, generating leads, or boosting brand awareness.

3. Forecasts

Use industry benchmarks, historical data, and advanced tools to predict ad performance, including click-through rates, conversions, and cost estimates, to set realistic expectations.

4. Ad Creatives

Develop high-quality ad copy, engaging visuals, and innovative formats tailored to target audiences and business objectives. Ensure creatives align with platform best practices and brand guidelines.

5. Campaign Management

Launch, monitor, and optimize campaigns daily to improve performance. Adjust bids, test ad variations, and refine targeting to ensure the best possible ROI while staying within budget.

6. Reporting

Provide clear, detailed reports with actionable insights on key metrics such as impressions, clicks, and conversions. Use these findings to inform future strategies and growth.

CASE STUDIES

Recent Projects

GreenerPrinter

MARKETING

ADVERTISING

Developed and executed a comprehensive Google Ads strategy focused on Search and Shopping campaigns. Implemented robust conversion optimization and lead generation tactics to drive sales. Scaled the business from 0 to 6 figures within 9 months, achieving the target CAC and ROAS goals.

Luxmi Tea

MARKETING

ADVERTISING

Crafted an end-to-end e-commerce strategy for a heritage tea brand to help them grow their ecommerce business in the US and India, Planned full-funnel customer acquisition strategies on Google and Meta,.successfully launched and optimized campaigns, driving consistent growth across both markets while achieving cost-efficiency in customer acquisition.

Makaibari

MARKETING

ADVERTISING

Worked with this premium tea brand to help them build brand awareness and drive sales in a new market. Built a full-funnel customer acquisition strategy and ran high-performing campaigns across Google Search, Shopping, Performance Max, and YouTube as well as Meta Ads. Focused on audience segmentation and ad creative optimization. Increased brand visibility and sales while maintaining a healthy Return on ad Spend across all campaign types.

Southern Breeze Sweet Tea

MARKETING

ADVERTISING

Helped this Southern Sweet Tea Brand scale their ecommerce business through Google and Meta ads. Managed Search and Shopping campaigns, focusing on strategic keyword targeting and product-level optimizations. Achieved a good ROAS of $3 while scaling campaigns effectively, driving significant growth in online sales.

Printing Center USA

MARKETING

ADVERTISING

worked with this online printing company to 3x their business within a short period of time, managing the ad budget of $100,000 per month. Managed Search, Shopping, Performance Max, and YouTube campaigns with a focus on non-branded keywords to capture new audiences. Consistently maintained strong CAC and ROAS, acquiring new customers efficiently and maximizing the effectiveness of the budget.

Obeetee

MARKETING

ADVERTISING

Developed a comprehensive e-commerce strategy for multiple home goods brands under the Obeetee umbrella to tap into a multi-million dollar market through Google and Meta ads. Positioned the brands for scalable growth, laying the foundation for significant revenue opportunities and market expansion.

SERVICES

Other Platforms

If you're looking to run ads on social media platforms - whether it's Facebook and Instagram or Twitter/ X and LinkedIn - I can help with them all. Being an expert in paid advertising, I can help you reach relevant audiences cost effectively and target them with effective ads to build brand awareness and drive conversions.

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Ready to take your brand to the next level? Let’s chat!

CONTACT

Manan Rokani

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